Why Customer Experience is Important Transacting with the customers possessing adequate knowledge of what they intend to purchase is a key factor in marketing in any kind of business. Bargaining with the customers in the cases where the customers are aware of the products they want to purchase makes the business person spend less time. The customer experiences also reduce the cases of impulse buying for most people where one get to purchase what he or she did not intend to buy.Impulse buying usually comes as a result of customers being persuaded by the seller or the need f trying out a different brand of a product. The company should ensure that their products are well known by their customers and they position the brand in the mind of the customers by all means to ensure they retain the customers. High experience by customers concerning a product they will always prefer the product in the market. The features of a product that boosts the customers experience include; quality of the service or product. Products that are of high quality in market make customers to have more knowledge about them in the market. Among the factors is the existence of the product in the market. Products that are seen easily in the market make the customers to have more knowledge concerning their existence and they will be preferred over other products. Another factor that improves the customer experience is branding in that products with outstanding brands improvers customer experience. The modern society has come up with technologically functioning systems that aids in efficient delivery of services to people. This thus requires any person living in the 21st century to catch a glimpse of the dictates of technology in order to survive. User developed know-how is an essential in the present society as technology as it creates a self-service a platform. This is based on a person’s attitudes as well as emotions vis-?-vis the use of a product or a system. Human beings have the right to choose whether to interact with the computer or not. Conversely, nearly all people in the planet has been heightening their quest to study computer packages as they would be more than willing to access the technological services that are one combined in almost all business entities. For example, shopping over the internet is one of the services that describe the user experience. The contemporary society has created a technique where an individual does not need to go the market to purchase e a product from a company. However, based on knowledge on internet an individual can order for the services at their doorways and receive the products. Besides, payments for the goods as well as services have also been developed to align to the online shopping where people do not have to operate on cash basis. Payment is essentially online in almost all online shopping business entities.