Everyone of us is very familiar what As Seen On TV products or infomercials are since we always stumble upon them everytime we watch television. These As Seen On TV products have an airtime of 30-minutes max or can go shorter to 2-minutes. These products are sold in a basic marketing formula in which the actors come up with a problem, solve the problem, they speak clearly to the viewers and sell it at an impulse price-point. Once a customer is convinced, he can call the toll-free telephone number provided for a direct-response mail-order. With this simple marketing strategy, the industry garners around $400 billion each year.
Odd pricing or psychological pricing is also being used to sell the As Seen On TV products. This is based on the theory that because we read from left to right, the first digit of the price resonates with us the most. That is why a product sold for $4.99 is more convincing than a product sold for $5.
Actors of As Seen On Tv products have excellent convincing skills. In addition, they entertain the viewers by mixing in a bit of humor.
As Seen On TV product details are explained thoroughly during the whole air-time. Unlike those products displayed on mall shelves where the details must be read. The customers can just listen and watch the actors provide a demo on how to use it.
For working individuals who have no time to go the mall because of a tight schedule, As Seen On TV products is a blessing. With the convenience of calling the toll-free telephone number provided on the television screens, the customer can purchase the product while lying on the sofa and have it delivered on his doorstep.
What you see in the malls are also sold on As Seen On TV. They have a long list of products. As Seen On TV products ranges from the kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children.
As Seen On TV products are also available on the internet. In 2015, As Seen On TV formed as a multi-vendor marketplace, allowing manufacturers and sellers of TV products to sell their inventory through its website New Easy. With this expansion, they are able to sell their products to customers in different parts of the world.
Televisions are still mediums being used by businesses to advertise their products. With its many advantages, that is probably why As Seen On TV products are successful and still being used today. It is truly the fastest or most efficient way to reach millions of consumers, build brand awareness, and fast-track your way into retail.