ETOP. Uploaded by. Haytham Janoub Hamouda. etop-sap – Copy about maruti suzuki etop. Uploaded by. Mohamed Aadhil. Etop Analysis. Uploaded by. Here is a SWOT analysis of maruti suzuki, its strengths, weaknesses, opportunities and threats. Maruti Suzuki is the market leader in. Find the latest and comprehensive SWOT & PESTLE Analysis of Maruti Suzuki, the largest car manufacturer in India.

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Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available. The brand names and other brand information used in the BrandGuide section are properties of their respective companies.

Each of the major factors pertaining to a particular sector of anakysis may be divided into sub-sectors and their effects studied. It can also take advantage of the high exports potential that already exists. Approaches and Techniques Used for Environmental Scanning. This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment.

The company has been analysiis by several awards in the automobile segment in India. Utmost care has been taken in the analysis of the brands. Maruti Grand Vitara 6.

Maruti Suzuki SWOT Analysis | Competitors & USP | BrandGuide | MBA

Technological up gradation of industry in progress. Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market.


The optimum level of flexibility should be maintained. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools 7. Fast growing automobile market and increased purchasing power.

Environmental Threat and Opportunity Profile (ЕТОР)

The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization.

Growing affluence among urban consumers; Exports potential high. There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc. Top Companies Lists Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected.

Over 12, people are employed with Maruti 3.

Good advertising, product portfolio, self-competing brands 4. Substitute modes of public transport like buses, metro trains etc.

Maruti Suzuki SWOT Analysis, Competitors & USP

Customer preference for motorbike, which are fashionable, easy to ride and durable. Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment. A summary ETOP may only show the major factors for the sake of simplicity. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the marui technology and have the facilities to use it.


This marut enable managers to violate strategies when it is necessary. A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor o total weight age score calculated for prioritizing each of the factors.

Concepts Contests Marketing Mix. Government policies for the automobile sector across the world 2. Browse marketing analysis of more brands and companies similar to Maruti Suzuki.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile. Below are the 12 main Maruti Suzuki competitors: Ever increasing fuel prices mxruti.

Environmental Threat and Opportunity Profile (ЕТОР)

Similar Brands in the same Sector:. Inability to penetrate into the international market 2. You must be logged in to post a comment.