Little Red Book of Selling has ratings and reviews. Gil said: I was so I disliked Jeffrey Gitomer’s book Principles of Sales Greatness. The content. Jeffrey Gitomer is a professional speaker, sales management expert, and widely- known best-selling author. The Little Red Book of Selling . LITTLE RED BOOK OF SELLING. Principle of Sales Greatness. Jeffrey Gitomer. Bard Press, , pp., ISBN

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Thanks for telling us about the problem. It is very motivational. One of the best books on sales I’ve ever read. The more tentacles you have reaching out into every corner of the universe, the easier it is to find what you need. Loy Machedo’s Extra Tip: Although targeting sales, Gitomer book applies to those in both the business world and everyday life.

I borrowed this one from a friend, and will be buying it for myself; any time I find myself losing focus or drive, I read a few pages and am re-energized. I am comfortable with my sales rep. Like most books in this category there is not much new here, but Gitomer even says up front that he is not presenting anything new, just his straightforward take on the advice that is already out there.

Decide on an objective for the meeting. Become known as a resource, not a salesperson. Engage me and you can make me convince myself 8. I hope I can get more than a buck for this when I resell it on amazon.

Quotes from Little Red Book o Throughout the novel, each principle collectively targets an audience of salespeople and presents them with the overarching question of what drives people to buy certain products over others. Only value and relationship building can do that. Jan 19, Natalie W rated it it was amazing Shelves: Did you like this article? jeffry


Philosophy drives your attitude, which drives your actions, which in turn produce your lifestyle. View all 3 comments.

In my eyes, he is truly the littl of what a true trainer, educator and mentor should be. Contrary to the idea that price is the most important aspect of a sale, Gitomer argues that value and relationship are far more important than the price tag in this chapter.

He also says that in selling one should take risks because the outcomes can be beneficial. I love Jeffrey’s short and to the point style. Top reasons customers buy: From a leadership perspective, I know if you can get someone to take ownership of a task, the rest is easy. The third principle is about personal branding in sales.

Little Red Book of Selling: 12.5 Principles of Sales Greatness

The first sale made is you. It allows for quick bursts of reading. Dec 30, Glen Babington rated it it was ok. Take advantage of opportunity. And they trust it. So let me not flatter, flutter and flitter around praising him as it would not benefit anyone and get to the point of the book review.

Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople e. I believe my sales rep. With this said, he believes that prospective consumers have to buy the salesperson before they move forward to buying the product, all coming back to oc main idea of developing a strong seller-buyer relationship.

Gitomer continues to impress me with his witty knowledge and savvyness. Open Preview See a Problem? If you want to be good, you can follow a proven formula.

Ah ha, trying to make that web sale I guess.

Keys: Summary of the Little Red Book of Sales

It’s a book one carries around as a reference, like a dictionary. I bought this book because it looked good and I am always looking for little tidbits of information to share with the sales people I work with If you can’t get in front of the real decision maker, you suck 7.


Jul 03, Kevin rated it it was amazing. This, he says, is “all that matters,” and his latest book aims to demystify buying principles for salespeople. Write good stuff in journals, newspapers, e-zines, and newsletters.

I highly recommend this novel to anyone interested in behaviors of buyers and sellers, even of you are not a sales rep.

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Jeffrey’s weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more thansubscribers, free of charge. The dude knows how to sell. You have to create the next big thing that everyone else copies. Non-decision makers spend the budget”and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration. I can be sitting in a waiting room, pull it out and randomly open it – and get a reminder of a new idea to use in my business.

Dec 11, Brandi rated it it was ok. Aug 28, John Hartness sellijg it it was amazing. I hope I can get more than a buck for this whe I was so embarrassed at how hokey this book was that I almost didn’t include it in my goodreads reviews.

I am truly glad that I read through it. Prepare boook win, or lose to someone who is 3.